Sharpie needs a mascot. So in this post I’ve decided to try and think of a few possible ideas that, if the ad campaign is successful, anytime someone sees it, even without the sharpie logo, the person would think of sharpie.
http://lionbeer.com/images/lion.png http://www.paperhouseproductions.com/media/catalog/product/cache/2/thumbnail/9df78eab33525d08d6e5fb8d27136e95/m/-/m-0502e.jpg
This idea is a fun cute little guy who has the confidence to reach for a big dream. To further explore his imagination the campaign could host a number of similar scenarios where Doodles is confidently conquering everything a little kitten might wanna do. All together the small cat, Doodles, remakes everything he wants to do possible using a sharpie.
Evaluate: This illustration could be done better. All the posts on my blog could become more professional but for the time being they serve as a good illustration of the direction I am trying to convey with my ideas. Any illustration on photoshop takes me a good amount of time. The post took roughly 45 minutes + and incorporates aplomb though the ambitions and aspirations of Doodles drawings with sharpie.
Curiousness 
This is a really fun and original idea, I like the thought of Sharpie having a mascot, especially one that relates to confidence like the one you created. Nicely done.
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